We loved taking the runway with Primark.

Our task was to execute a family fashion show for an audience of 400 suppliers and stakeholders, held at the football stadium in Reading.

We transformed the venue into a vibrant fashion show setting, complete with professional runway and staging. Our team handled the lighting, sound, and music, bringing the room to life with an energetic and engaging atmosphere.

What made this show unique was the involvement of Primark employees and their relatives, including aspiring young runway stars, as models. This added a lovely family vibe, aligning perfectly with Primark’s brand values. Despite the familial touch, the event maintained the professionalism of a high-end fashion show.

We also built dressing rooms behind the set for the models to “quick change” just like in Fashion Week. This seamless integration of professional elements ensured the show ran smoothly and efficiently.

Our collaboration with Primark resulted in a memorable and impactful event that not only showcased their latest fashions but also celebrated their community-oriented spirit. It was a perfect blend of professionalism and warmth, reflecting what Primark is all about.